Taylor Swift is now officially the star that scammers love the most. According to a 2025 report from McAfee, she is ranked number one on the “Most Dangerous Celebrity: Deepfake Deception List.” That means her face, voice, and name are being used more than anyone else by cybercriminals to pull off deepfake scams.
McAfee’s report spots the public figures whose likenesses are most hijacked in scams. Taylor Swift claimed the top spot because fraudsters are using her identity again and again.
The pop icon’s huge global fan base makes her a prime target. When someone trusts an image or voice that looks and sounds like Taylor, they are much more likely to click a link or share info.
Swift / IG / Per the report, Taylor Swift claims the top spot because scammers heavily misuse her name, image, and AI-cloned voice in a variety of online scams designed to trick her fans.
The kinds of scams vary. Some mimic endorsements for things like free cookware, bogus giveaways, or “limited-edition” merchandise, often tied to real-world events, say a news item about her engagement. The goal is either to steal money or harvest personal data.
Because the content looks so legitimate, fans can find it hard to spot what is fake. Scammers exploit that trust.
The Scale of the Problem
McAfee’s research surveyed around 8,600 people worldwide and found a big exposure. About 72% of Americans say they have seen fake celebrity or influencer endorsements.
And 39% admitted they clicked on one of those fake posts. That shows just how effective the scams are at bypassing our usual caution. Of the people who clicked, one in ten lost money or shared personal data. The average financial loss was about $525 per victim.
However, the threat isn’t just in the U.S., though. McAfee’s lists show many other global stars also being exploited. The problem is growing fast.
What You Can Do to Stay Safe?
First, pause before clicking. If something from a celebrity seems “too good to be true,” assume it probably is. That tiny hesitation can save serious trouble.
Next, verify the source. Check the celebrity’s real, verified social media account. Scammers often copy profile pictures, but their posting patterns or account age might give them away.
Swift / IG / The report urges Swifties to watch for AI flaws. Deepfake content might show odd lip-sync, robotic voice tone, or strange lighting on the face. These glitches hint that something is off.
Above all, never share personal details or payment info. A real celebrity won't message you asking for payment or sensitive data. If you get one of those, it is a scam.
Taylor’s fan base is incredibly loyal, global, and always seeking news, whether it's about her album “Midnights”, her tour “The Eras Tour”, or her next big project. That makes the fake posts feel more believable. The scammers count on you trusting that anything linked to her name must be real. That emotional connection gives them a big advantage.
Additionally, the widespread media coverage of her brand makes her likeness ubiquitous: in concerts, on social media, and in the news. The more familiar her face is, the easier it is for scammers to exploit it.
So, if you are a Swiftie, you have more reason to stay alert. The same trust you have in her work could be used against you by someone pretending to be her.